A B2B Platform for Nike
Nike needed a centralised space for their retail partners across EMEA to share work and access resources. Working with Atelier SAI, I designed an MVP platform that connected the network—starting with a design system audit to establish foundations where none existed.
Role
Product Designer
Agency
Atelier SAI
Year
2022
The background
In September 2022, I collaborated with Atelier SAI, a design and technology firm based in Amsterdam, on a freelance basis. Working closely with the creative director, I helped conceptualise and design the MVP, developing prototypes at varying fidelities to test and refine interactions.
Full-bleed hero section designed to immerse users in campaign media
Onboarding tutorial guiding new users through platform features
The challenge
Nike's retail partner ecosystem lacked a unified design system. Before design work could begin, I conducted an audit across Nike's digital properties, including the main website, app, and specialised apps like Nike Run, to establish typographic standards and create a micro design system for the platform.
Key features
The platform allows retail partners to upload campaigns and discover work from across the network either through curated homepage highlights or by browsing specific groups. Users can like, share, and bookmark campaigns, with search functionality for quick access.
The platform is designed to scale into a more robust social network, with plans to introduce campaign comments and direct messaging.
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